Market Impact Hub
Led the development of a comprehensive brand strategy that effectively communicated the center's unique value proposition to stakeholders and the broader market. Advised a team in creating a visually compelling and cohesive brand identity that reflected the center's mission and values and resonated with key audiences.
2021
Led the development of a comprehensive brand strategy that effectively communicated the center's unique value proposition to stakeholders and the broader market. Advised a team in creating a visually compelling and cohesive brand identity that reflected the center's mission and values and resonated with key audiences.
Spearheaded the development and delivery of a groundbreaking research center the collaborative venture between American University and Blue Cross Blue Shield, garnering anticipation and recognition. Advised on visual identity and brand design updates resulting in a refreshed brand image and an improvement in brand recall among target demographics.
Selected Career Benchmarks
- Crafted compelling copy and guided the content strategy which shaped brand messaging and positioning, and the unique value proposition (UVP) for a seamless and impactful brand identity.
- Presented strategic recommendations to key investors leading to the formulation and execution of a robust go-to-market (GTM) strategy and launch plan thereby ensuring a successful introduction to the market.
- Collaborated with internal stakeholders to develop and implement crisis communication plans successfully mitigating potential brand risks and preserving the client's positive brand reputation.
Deliverables:
- Messaging
- Positioning
- Content Development
- Website Development
- Stakeholder Buy-In
- Launch Plans
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