06
Huntington National Bank
Introduction
Worked under the SVP of Wealth Marketing on an overall initiative to develop and deliver a distinctive brand identity for Huntington's Private Banking arm.
Year
2023
project summary
Worked under the SVP of Wealth Marketing on an overall initiative to develop and deliver a distinctive brand identity for Huntington's Private Banking arm.
Project Details
Worked under the SVP of Wealth Marketing on an overall initiative to develop and deliver a distinctive brand identity for Huntington's Private Banking arm.
Selected Career Benchmark
- Led the implementation of customer segmentation strategies and resulted to personalized marketing campaigns that increased customer retention and customer lifetime value.
- Established and maintained strong relationships with key stakeholders including media partners and influences resulting in an increase in brand mentions and a positive brand sentiment across various channels.
- Orchestrated cross-functional teams to produce compelling content which includes blog posts, whitepapers, display ads, and social media campaigns and ensured timely delivery of high-quality material that aligned seamlessly with overarching business and brand objectives.
- Employed data-driven insights to scrutinize and enhance the performance of digital assets which resulted in the optimization of digital strategies and marketing campaigns, ultimately driving up conversion rates and enhancing lead generation efforts.
Campaigns & Initiatives:
Huntington Private Bank - SmartInvest Launch
Huntington Private Bank - LinkedIn Launch
Huntington Private Bank – "Uncommon Commitment"
- Video Production
- Storyboard Approvals
- Messaging & Positioning
- Campaign Development
Video Advertisements:
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